FitMob Acquires Gymsurfing Marking the 1st Acquisition Among Start-Ups Disrupting the Gym Industry
Just recently we posted about how the traditional gym model is evolving, and cited that we expected to see consolidation among the players in the space. Today, FitMob has announced that it is acquiring Gymsurfing.
While FitMob has pivoted from a community fitness platform that connected consumers to trainers for outdoor classes to a “universal studio” pass, Gymsurfing has focused on providing access to day passes for travelers.
FitMob is currently in 7 cities, and lags behind what’s become the 800 pound gorilla, ClassPass, which is in over 20 cities and recently announced a NY-only partnership with Crunch. With the acquisition, FitMob gains entry into several more cities and benefits from the headway Gymsurfing has made with health clubs, and most notably, Bally Total Fitness.
TechCrunch cites that FitMob is planning to expand into San Diego, where another studio all access player, Fit-N, has been testing their model. Perhaps instead of seeing Fit-N branch out into other territories, we’ll be seeing yet another acquisition with FitMob or even ClassPass scooping them up.
About FitMob – fitmob is redefining the gym in the digital age delivering unique group workouts with top trainers in your neighborhood. fitmob is founded by Paul Twohey, previously co-founder of Ness Computing & early engineer at Palantir, and Raj Kapoor, previously co-founder/CEO of Snapfish, MD at Mayfield Fund, and current Lyft board member. fitmob’s mission is to empower an active, global community through wellness and change the fitness industry. The company is based in San Francisco. – See more at: https://www.crunchbase.com/organization/fitmob
About GymSurfing – Gymsurfing is an iPhone app that lets you work out when you’re traveling, contract-free. Find a gym nearby, pay and go. Instead of $15 day passes, buy passes to our partner gyms for as little as $5 per workout. The two-tap expectation led by Uber and Hotel Tonight, finally brought to the fitness club industry. – See more at: https://www.crunchbase.com/organization/gymsurfing