In spite of the constant reminders that 2 out of 3 Americans are either overweight or obese, 60% of millenials try to work out on a regular basis. Social media plays a big part in this, as millenials share workout selfies freely across Facebook, Instagram and Snapchat.
Millennials have become heavily focused on fitness and nutrition. About a quarter of millennials surveyed considered eating right and exercising to be a necessary part of defining health, compared with less than 15% of Generation X and baby boomers, according to a Goldman Sachs report on a survey of 1,800 Americans aged 25 to 64. The same report found that in 2013, athletic apparel sales growth among millennials grew 14% compared with 2% growth in overall apparel spending.
Jeff Fromm, president of millennial research firm FutureCast and author of “Marketing to Millennials,” and “Millennials with Kids,” attributed the trend to multiple factors.
“It’s usually a confluence of health, body image, peer affirmation and self-actualization,” he said.
As millennials craft their social media persona, body image becomes a primary concern. A study by Kansas City, Missouri-based advertising agency Barkley reported 73% of millennials exercise to enhance their physical appearance.
The same study found that 60% of millennials say they try to work out on a regular basis, and these exercise behaviors tend to be more interactive and social than the standard trip to the gym.
thumbnail courtesy of marketwatch.com