What’s the next big thing in group fitness? Some people have speculated that indoor running classes are going to take the crown from indoor cycling. But not so fast. What if the next big thing is another indoor cycling brand? That’s what CycleBar hopes as it tries to bring the boutique experience to the masses.
With the number of boutique fitness studios rising every day, so are the prices to attend these classes. CycleBar aims to change this, and this new indoor cycling studio that might prove to be Soul Cycle’s biggest competition yet.
A new cycling studio that may be Soul Cycle’s biggest competition
Fitness can be an incredibly expensive habit.
Indoor cycling, which has become all the rage with SoulCycle and Flywheel, is notoriously pricey. With $34 a pop Soul Cycle classes (not counting the $2 water and $3 shoe rental), boutique fitness classes can drain your wallet.
But an emerging studio, CycleBar, has a solution.
CycleBar was founded in 2004 by brother-sister duo Bill Pryor and Alex Klemmer. The up-and-coming studio is offering up the boutique indoor cycling experience for a significantly cheaper rate for a single class at a rate of $18-20, depending on the location.
And the company is expanding like crazy. There are currently three studios in Cincinnati, Boston, and Detroit, and since March, the company has inked deals for 104 franchises to open, many of which are in major cities such as Washington DC, Atlanta, Chicago, Nashville, Austin, and San Francisco. Some of these new locations are expected to launch around mid-October, with around 100 expected to be open by the end of 2016.
Like SoulCycle and Flywheel, the studio makes working out a luxury experience. Riders walk in and are treated by a concierge service. Unlike Soul Cycle (but like Flywheel), they can pick up free water and shoes as a part of the experience.
But in order to really make it in the boutique cycling business, you need to stand out. Soul Cycle has its zen-like mantras. Flywheel has intense athleticism and the famous Torq board that tracks your performance. CycleBar has a unique high-tech cycling theater, complete with a massive video screen, enhanced sound, and lighting designed to match the experience.
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